MOTION. BRAND. VISUAL INFRASTRUCTURE.

I build the brands behind the infrastructure.

I build the brands behind the infrastructure.

Aaron Pettijohn

Founder + Creative Director

Aaron Pettijohn

Founder + Creative Director



17 years across NBC, CBS, FOX, San Diego Zoo Global, Polygon Labs, CoinDesk, and SEI building brands, running teams, and shipping work that scales. Now running an AI-native studio that turns complex technical infrastructure into visual systems that move markets and build trust.

17 years across NBC, CBS, FOX, San Diego Zoo Global, Polygon Labs, CoinDesk, and SEI building brands, running teams, and shipping work that scales. Now running an AI-native studio that turns complex technical infrastructure into visual systems that move markets and build trust.

No agency layers. No handoffs. One senior creative director with 17 years of range — embedded directly in your workflow.

[02]

Services

You build the tech.
I build the trust.

You build the tech. I build the trust.

You build the tech. I build the trust.



[01]

Protocol-Ready Branding

Complete design systems built to ship — Figma-native, dark-mode first, and production-ready the moment they land. No cleanup required.

[01]

Protocol-Ready Branding

Complete design systems built to ship — Figma-native, dark-mode first, and production-ready the moment they land. No cleanup required.

[02]

Narrative Strategy

Pitch decks that close rounds. Campaign narratives that build conviction. Visual identity locked to your market position.

[02]

Narrative Strategy

Pitch decks that close rounds. Campaign narratives that build conviction. Visual identity locked to your market position.

[03]

Technical Motion

Explainers, product trailers, and launch assets — delivered in 48 hours. 17 years of motion craft, now AI-accelerated. Cling, Runway, After Effects — all in the stack.

[03]

Technical Motion

Explainers, product trailers, and launch assets — delivered in 48 hours. 17 years of motion craft, now AI-accelerated. Cling, Runway, After Effects — all in the stack.

[03]

Process

Workflow

Agencies are slow. Freelancers are chaos. This is structured speed.

3-5 Days

To kick off after signing. No lengthy onboarding, just straight to work.

48 Hour

turnaround on most requests. Complex projects broken into manageable sprints.

01

The Download

I audit your docs, absorb your brand, and deliver a first draft within 48 hours.

02

The 48-Hour Loop

You review via Loom + Frame.io. I iterate. No standing meetings. High-density feedback cycles until it's right.

03

Clean Handoff

Source files, brand-ready exports, and organized assets. Everything production-ready for your team, your developers, or your socials.

01

The Download

I audit your docs, absorb your brand, and deliver a first draft within 48 hours.

02

The 48-Hour Loop

You review via Loom + Frame.io. I iterate. No standing meetings. High-density feedback cycles until it's right.

03

Clean Handoff

Source files, brand-ready exports, and organized assets. Everything production-ready for your team, your developers, or your socials.

[04]

Pricing

Scale your brand. Not your burn.

Full creative department output at a single-hire price. No equity, no benefits overhead, no agency bloat. Flat fee. High fidelity.

Creative Sprint

Best for one-off explainers, deck polish, or campaign assets that need to ship this week.

$

3,000

Per Project

What's included.

1 Major Asset

48h Draft Delivery

Source Files Included

Creative Sprint

Best for one-off explainers, deck polish, or campaign assets that need to ship this week.

$

3,000

Per Project

What's included.

1 Major Asset

48h Draft Delivery

Source Files Included

Creative Sprint

Best for one-off explainers, deck polish, or campaign assets that need to ship this week.

$

3,000

Per Project

What's included.

1 Major Asset

48h Draft Delivery

Source Files Included

Fractional Dept.

Popular

Best for Series A+ teams that need a creative department yesterday.

$

7,500

Monthly (Pause Anytime)

What's included.

Unlimited Requests (one active at a time)

Priority Queue

Slack Access

Direct Slack Access

Strategy & Advisory Calls

Fractional Dept.

Popular

Best for Series A+ teams that need a creative department yesterday.

$

7,500

Monthly (Pause Anytime)

What's included.

Unlimited Requests (one active at a time)

Priority Queue

Slack Access

Direct Slack Access

Strategy & Advisory Calls

Fractional Dept.

Popular

Best for Series A+ teams that need a creative department yesterday.

$

7,500

Monthly (Pause Anytime)

What's included.

Unlimited Requests (one active at a time)

Priority Queue

Slack Access

Direct Slack Access

Strategy & Advisory Calls

Brand Launch Kit

Best for: New protocols, spinoffs, or pre-TGE brands.

Includes: Logo System, Typography, Color System, Social Templates, Brand Guidelines Document

One-Time

$

10K

Tell me about your protocol, team, and launch timeline. I'll scope the build and kick off within the week.

2 slots open

Q3 2026

Brand Launch Kit

Best for: New protocols, spinoffs, or pre-TGE brands.

Includes: Logo System, Typography, Color System, Social Templates, Brand Guidelines Document

One-Time

$

10K

Tell me about your protocol, team, and launch timeline. I'll scope the build and kick off within the week.

2 slots open

Q3 2026

[05]

Answers

FAQ

Everything else you're wondering.

Have a question?

Still have questions? Book a 15-minute call. No pitch — just answers.

Aaron Pettijohn

Founder + Creative Director

How does the Fractional Dept. retainer work?
icon

Think of it as having me embedded on your team for a flat monthly rate. You submit requests through Slack or your project board — I work through them one at a time in priority order. Most requests are delivered within 48 hours. You get senior-level creative direction without the overhead of a full-time hire.

What if I don't use the retainer much one month?
icon

You can pause your subscription anytime with 30 days' notice. When you unpause, your rate stays locked for 6 months. No rollover gimmicks — just pause when you're slow, restart when you need me.

How fast can you start?
icon

Retainer clients are typically onboarded within 3–5 business days. Project work kicks off within 1–2 weeks depending on my current pipeline. If you're on a tight timeline, let me know — I can usually accommodate rush delivery.

Who actually does the work?
icon

Me. Every asset — from strategy to final render — comes from one seniorcreative director with 17 years of experience. No juniors, no outsourcing. When a project calls forspecialized engineering, I bring in a vetted collaborator and remain your single point of contact.

Can I mix retainer and project work?
icon

Absolutely. Many clients run on a monthly retainer for ongoing needs and add standalone projects for bigger initiatives like a rebrand or launch campaign. Retainer clients get priority scheduling on project work.

How do revisions work?
icon

On retainer: I refine until you're satisfied — that's the point of having me on call. On project work: I include two formal revision rounds in every scope. Additional rounds are available, but in practice, the async review process (Loom + Frame.io) means we usually nail it in two.

Do you work with international clients?
icon

Yes — roughly 40% of my clients are outside North America. I structure my days to overlap with key time zones and default to async communication (Loom, Slack, Frame.io) so projects move regardless of where you are.

What if I need to pause or cancel?
icon

No hard feelings. Pause or cancel with 30 days' notice. Your rate is locked for 6 months if you come back. I'd rather you pause than burn budget you don't need to spend.

[05]

Answers

FAQ

Everything else you're wondering.

Have a question?

Can't find what you need? Book a 15-minute call and I'll walk you through everything.

Aaron Pettijohn

Founder + Creative Director

How does the Fractional Dept. retainer work?
icon

Think of it as having me embedded on your team for a flat monthly rate. You submit requests through Slack or your project board — I work through them one at a time in priority order. Most requests are delivered within 48 hours. You get senior-level creative direction without the overhead of a full-time hire.

What if I don't use the retainer much one month?
icon

You can pause your subscription anytime with 30 days' notice. When you unpause, your rate stays locked for 6 months. No rollover gimmicks — just pause when you're slow, restart when you need me.

How fast can you start?
icon

Retainer clients are typically onboarded within 3–5 business days. Project work kicks off within 1–2 weeks depending on my current pipeline. If you're on a tight timeline, let me know — I can usually accommodate rush delivery.

Who actually does the work?
icon

Me. Every asset — from strategy to final render — comes from one seniorcreative director with 17 years of experience. No juniors, no outsourcing. When a project calls forspecialized engineering, I bring in a vetted collaborator and remain your single point of contact.

Can I mix retainer and project work?
icon

Absolutely. Many clients run on a monthly retainer for ongoing needs and add standalone projects for bigger initiatives like a rebrand or launch campaign. Retainer clients get priority scheduling on project work.

How do revisions work?
icon

On retainer: I refine until you're satisfied — that's the point of having me on call. On project work: I include two formal revision rounds in every scope. Additional rounds are available, but in practice, the async review process (Loom + Frame.io) means we usually nail it in two.

Do you work with international clients?
icon

Yes — roughly 40% of my clients are outside North America. I structure my days to overlap with key time zones and default to async communication (Loom, Slack, Frame.io) so projects move regardless of where you are.

What if I need to pause or cancel?
icon

No hard feelings. Pause or cancel with 30 days' notice. Your rate is locked for 6 months if you come back. I'd rather you pause than burn budget you don't need to spend.

[05]

Answers

FAQ

Everything else you're wondering.

Have a question?

Still have questions? Book a 15-minute call. No pitch — just answers.

Aaron Pettijohn

Founder + Creative Director

How does the Fractional Dept. retainer work?
icon

Think of it as having me embedded on your team for a flat monthly rate. You submit requests through Slack or your project board — I work through them one at a time in priority order. Most requests are delivered within 48 hours. You get senior-level creative direction without the overhead of a full-time hire.

What if I don't use the retainer much one month?
icon

You can pause your subscription anytime with 30 days' notice. When you unpause, your rate stays locked for 6 months. No rollover gimmicks — just pause when you're slow, restart when you need me.

How fast can you start?
icon

Retainer clients are typically onboarded within 3–5 business days. Project work kicks off within 1–2 weeks depending on my current pipeline. If you're on a tight timeline, let me know — I can usually accommodate rush delivery.

Who actually does the work?
icon

Me. Every asset — from strategy to final render — comes from one seniorcreative director with 17 years of experience. No juniors, no outsourcing. When a project calls forspecialized engineering, I bring in a vetted collaborator and remain your single point of contact.

Can I mix retainer and project work?
icon

Absolutely. Many clients run on a monthly retainer for ongoing needs and add standalone projects for bigger initiatives like a rebrand or launch campaign. Retainer clients get priority scheduling on project work.

How do revisions work?
icon

On retainer: I refine until you're satisfied — that's the point of having me on call. On project work: I include two formal revision rounds in every scope. Additional rounds are available, but in practice, the async review process (Loom + Frame.io) means we usually nail it in two.

Do you work with international clients?
icon

Yes — roughly 40% of my clients are outside North America. I structure my days to overlap with key time zones and default to async communication (Loom, Slack, Frame.io) so projects move regardless of where you are.

What if I need to pause or cancel?
icon

No hard feelings. Pause or cancel with 30 days' notice. Your rate is locked for 6 months if you come back. I'd rather you pause than burn budget you don't need to spend.